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Category Archives: Celebrity

Should Americans Fear Their Furniture?

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James Redford and Kirby Walker, directors of “Toxic Hot Seat” at Napa Valley Film Festival in California

Airing tonight on HBO is a documentary that explores the chemical-laden flame retardants contained in much of today’s furniture.

Here is an excerpt from the article, Should Americans Fear Their Furniture? by New York Times author Jane Margolies:

The pet hairs and red wine stains on sofas across America, it turns out, should be the least of our concerns. The real issue is what is in the foam cushions we curl up on every day: up to two pounds of flame retardants.

In their HBO documentary “Toxic Hot Seat,” scheduled to be aired on Monday, the directors James Redford and Kirby Walker disclose that these chemicals, as used in home furnishings, do not stop fires. They do, however, whoosh out of seat cushions when we plop down, hitching a ride on airborne dust and ending up in our bodies. They have been linked to cancer and other health disorders.

The film explores how a 1975 California law requiring retardants (Technical Bulletin 117) became widely adopted. And it follows the firefighters, scientists, health advocates, state legislators and investigative journalists who brought attention to the chemicals, leading to a recent reform of the California mandate — which the directors, who spoke from their homes in the San Francisco area, applaud.”

For the full article click HERE.

This issue was previous explored in the OMI blog “Makers of Flame Retardants Manipulate Research Findings.”

We at OMI continue to use a safer system that allows us to use organic wool as our only flame retardant. As a result, our mattresses are able to pass federal flame tests without the use of toxic chemicals or silica barriers. To use any form of chemical flame retardant in our products would violate our ethical standards and integrity. We stand by our purity so you and your family can have a safer place to rest your heads at night.

To learn more about OMI and the certified products we offer, click HERE

Hip Hop Meets Organics

Check out these fun and entertaining videos by Stonyfield CEO CE-Yo Gary Hirshberg, the Stonyfield Moms, and Honest Tea CEO TeaEO Seth. Watch them rap out some information about the importance of eating organic.

For more information about the Just Eat Organic movement, visit www.justeatorganic.com.

How much sleep is enough?

How much sleep do we need to get every night?  The answer to that question used to be universal: eight hours.   Now there is a new study that may forever change that…

According to a CTV News Report, German scientists known as chronobiologists from the Ludwig Maximillians University in Munich found a gene variant called ABCC9 that affects the length of time we need to sleep nightly.

The study, which was published in the journal Molecular Psychiatry, found that a very small percentage of the population requires less sleep a night – between four to five hours – and are thought to be short or light sleepers. These people wake up and feel refreshed without needing naps or caffeine throughout the day.   The study included over 4,000 people, all of European ancestry, in a seven-genome-wide association study.  They found that people with two or more  copies of one common variant of ABCC9 slept for significantly shorter periods than people with two copies of another version.

But does this answer how much sleep we need to be healthy, how much we allow ourselves, or how much our bodies are predetermined to need?

According to the 2011 Sleep in America Poll by the National Sleep Foundation, 43% of people in the U.S. ages 13 to 64 reported they rarely or never can get a good night’s sleep Monday through Friday. And 60% of those surveyed said they had a sleep problem every night or almost every night, which could include snoring, waking up during the night or having a lack of energy when they get up. For full poll results, visit the National Sleep Foundation’s website at HERE.

To find out if you are getting enough sleep, take this quiz created by the University of Utah Health Care Sleep Wake Center titled “How sleepy are you?” HERE.

 Or we can always take some tips from Goofy…

 

2011 EMA Awards Wrap-Up

This year’s Environmental Media Association Awards ceremony was a huge success!  Not only did it feature more A-list celebrities than past year’s, but it also brought more media attention.  The goal of the organization is to use the power of celebrity to get the word out about eco, green, and environmental practices, and this year they did just that! With a green carpet packed with celebrities and environmental gurus, the attendance brought more news and media outlet coverage.

The award ceremony was followed by an organic dinner prepared by award-winning chefs and a silent auction.  OMI donated a Terra mattress for the auction which also included other enviromental and eco-concious items, with all proceeds going to various charities.

The Honorees:

Justin Timberlake - EMA Futures Award

Marc Nathanson – EMA Board of Directors Ongoing Commitment Award

Southern California Edison – EMA Corporate Responsibility Award

PGA Green – EMA Green Production Award

The Winners:

Yogi Bear – Feature Film

Revenge of the Electric Car – Documentary

CSI: Crime Scene Investigation – “Fracked” – Television Episodic Drama

Futurama – “The Futurama Holiday Spectacular” – Television Episodic Comedy

Real Time With Bill Maher – Episode 188 & HGTV Green Home 2011 - Reality Television

Bubble Guppies – Children’s Television

Take a look at the Highlight Video as well as pictures from the Awards below.

Amy Smart, Nicole Richie, Christa B. Allen, Kim Raver, Charlotte Ross

Aubrey Plaza, Darryl Hannah, Emily VanCamp, Emmanuelle Chriqui, Madeleline Stowe

Constance Zimmer, Wendie Malick, Perrey Reeves, Michelle Kwan, Justin Timberlake

Making The Organic Choice

In today’s world of economic struggles, more and more people are seeking organic products. This is proven by a recent study performed by The Organic Trade Association (OTA).

OTA is a membership-based business association for organic agriculture and products in North America, representing over 6,500 organic businesses across 49 states. They send out newsletters with industry information, announcements and great tips. Check out their site here for more information or to sign up for their informative newsletters.

The study polled 1,300 U.S. families about their attitudes and behaviors relating to organic food. According to the study, 78 percent of U.S. families are choosing organic foods. The study also indicated that four out of 10 families are buying more organic products than they were a year ago. The main motivator for the drastic increase in organic demand was revealed simply by 48 percent of parents: “Organics are healthier for me and my children.”

The full study is available for purchase by visiting OTA’s bookstore.

This motivation is also reaching more into the media, informing more of the general public about ways to be more organic and the important reasons why. It is even reaching into the entertainment business through celebrity organizations like the Environmental Media Association. A great example of this is Eva Longoria, who chooses organic options.

Here is a clip of the actress stressing the importance of buying organic:

OMI featured in O Magazine

Pick up the newest issue of O Magazine to see a great article featuring Organic Mattresses Inc.  Flip to page 72 to read In Search of a Green Night’s Sleep by Laura Fraser in the “May We Help You?” section.   Great information on buying an environmental and healthful mattress, as well as what to look for when deciding on a mattress brand.

OMI featured at Hollywood Gala; Justin Timberlake to receive Environmental Award.

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Justin Timberlake can now add eco-warrior to his already impressive résumé, as he will collect the Futures Award at the Environmental Media Association’s (EMA) Gala next weekend.

Celebrating future environmental leaders in the entertainment industry, the Futures Award will be given to Timberlake for using his celebrity to promote environmental issues, his attempts to create a carbon neutral footprint while on tour, and the eco-friendly Mirimichi golf course he built in his hometown of Millington, Tennessee.

Previous winners of the prize include the actors Edward Norton and Rosario Dawson.

EMA President Debbie Levin said that Timberlake and fellow honoree the Producers Guild of America “demonstrate taking a green lifestyle to the next level.”

Past EMA Awards Gala:

OMI’s Terra mattress will be featured as a hot new product during the Gala event at Warner Bros. Studios and will be part of EMA’s Silent Auction.

EMA mobilizes the entertainment industry in educating people about environmental issues, which in turn inspires them to take action.  The annual EMA Awards honor film and television personalities, productions, musicians and musical tours that convey environmental messages in the most creative and influential ways. The work that EMA has done for almost 20 years has helped inspire millions of people to reduce air pollution, ensure clean water for drinking and recreation, protect endangered species, preserve open spaces, minimize waste, promote a safe food supply (go organic!) and live more environmentally sustainable lives.

The feature films The Other Guys, Rio and Yogi Bear; documentaries Carbon Nation, African Cats, Revenge of the Electric Car and Saving Pelican 895; TV dramas Body of Proof, CSI and The Good Wife; and comedies Futurama, Hot in Cleveland and Nurse Jackie will be showcased at the event as projects that have carried a positive, environmentally friendly message in the past season.

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