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OTA Reports 8 in 10 U.S. Parents Purchase Organic Products

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Check out this article from the Organic Trade Association:

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“U.S. families are increasingly embracing organic products in a wide range of categories, with 81 percent now reporting they purchase organic at least sometimes. This finding is one of many contained in the Organic Trade Association’s (OTA’s) newly released 2013 U.S. Families’ Organic Attitudes and Beliefs Study, conducted Jan. 18-24, 2013.

“More and more parents choose organic foods primarily because of their desire to provide healthful options for their children,” said Christine Bushway, OTA’s CEO and Executive Director.

Not only are more consumers choosing organic products at least sometimes, but the majority of those buying organic foods are purchasing more items than a year earlier. New entrants to buying organic now represent 41 percent of all families – demonstrating interest in the benefits of organic food and farming is on the rise. Produce continues to be the leading category of organic purchases, with 97 percent of organic buyers saying they had purchased organic fruits or vegetables in the past six months. Breads and grains, dairy and packaged foods were also frequently cited (all scoring above 85 percent) among those who purchase organic. Families choosing organic foods are increasingly important to retailers of all types, with organic buyers reporting spending more per shopping trip, and shopping more frequently than those who never purchase organic food.

Consistent with findings from previous studies, nearly half (48 percent) of those who purchase organic foods said they do so because they are “healthier for me and my children.” Additionally, parents’ desire to avoid toxic and persistent pesticides and fertilizers (30 percent), antibiotics and growth hormones (29 percent), and genetically modified organisms (22 percent) ranked high among the reasons cited for buying organic products.

Awareness of the USDA Organic seal has also grown, with more consumers more likely to look for the seal when shopping for organic products. Moreover, over four in ten parents (42 percent) say their trust in organic products has increased, versus 32 percent who indicated this point of view a year ago. In fact, younger, new-to-organic parents are significantly more likely to report improved levels of trust in organic products.”

It is great to see the industry growing and more people becoming aware of the importance of organics.

The Organic Trade Association (OTA), which is the membership-based business association for the organic industry in North America.  The OTA represents over 6,500 organic businesses across 49 states and has become the leading voice for organic trade in the United States.  For more news, articles and insight into the organics industry, visit the Organic Trade Association website HERE.

Mattress Protection: The OMI Mattress Pad Line

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With so many great OMI mattress accessories available, how can you be sure you’re getting what’s right for you?

Here’s an overview of the mattress pads we offer here at OMI to help you choose the right product(s) for any situation.

Organic Cotton Flannel Mattress Pad

Our certified organic Flannel Mattress Pad makes a great first line of defense when protecting your mattress. Our flannel pad protects the mattress surface from perspiration and staining, keeping it pristine for years. It’s made of two layers of 8.5-oz. certified organic cotton flannel, quilted together and finished by hand with a certified organic cotton tape edge and natural-rubber elastic corner straps (crib size is fitted). It’s seamless and machine washable, making it the perfect complement for any organic mattress.

FlannelMatPad Starting at $175

Premium Eco-Wool™ Moisture Pad

Our Eco-Wool™ Moisture Pad offers powerful moisture protection, preventing soiling due to heavy night sweats, incontinence, or other moisture-related concerns. It’s made from certified wool, which is naturally moisture resistant and easy to clean – simply rinse with warm water and air dry – along with natural-rubber elastic corner straps to hold it in place. An absolute must-have for anyone concerned about keeping a mattress dry and healthful.

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Starting at $65

Premium Eco-Wool Underbed Pad

Place our Eco-Wool™ Underbed Pad under your mattress to protect it from airborne dust or premature wear-and-tear caused by the mattress rubbing against wooden bed slats. Made from dense, needle-punched certified wool, it’s supremely breathable.

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Starting at $119

Certified Organic Cotton Bed-Bug and Dust-Mite Mattress Barrier Cover

Our mattress barrier covers are great for protecting your mattress from bed bugs and dust mites. They’re also the best way to protect the surface of your mattress from staining, and ultimately to extend the life of your mattress.  Our barrier covers are made from tightly woven 100% organic cotton, and close with a heavy-duty brass zipper.

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Starting at $220

To learn how these accessories should be placed on your mattress, check out the OMI Blog “How Does Your Mattress Stack Up.”   For more information about the pure accessories we have available, click HERE

Our Dedicated Organic Factory

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As the customer service rep here at OMI, I receive many calls in regards to our organic factory.

We created our dedicated 100%-organic factory (the first large-scale organic factory in North America) long before many of the current certifications were even available. As certifications come along, we make sure to grab them at the first opportunity so that we can continue to provide the purest product available. Being the first to have an entire factory GOTS (Global Organic Textile Standard) certified, the first to have a mattress Greenguard certified, and the first to have our latex GOLS (Global Organic Latex Standard) certified show just this. We take our certifications very seriously. Our GOTS certification ensures that everything going in or out of the factory is certified organic, from the raw materials to the finished products. If there were any types of synthetics or added chemicals, we would lose our certifications, and we will not allow that to happen.

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When it comes to the cleanliness of our factory, we go above and beyond. An OrganicPedic mattress never touches the floor unless it’s covered in our food-grade plastic, hermetically sealed and ready to be shipped. Employees don’t wear perfume, smoke, or even use fabric softeners. We instituted a clean room sewing environment in the sewing room. Shoe booties are required so dirt and contaminants are not tracked in. We make sure it is “so clean if you dropped a peanut butter sandwich on the floor, you could still eat it.” Anything that could potentially contaminate mattresses, top-of-bed items, or raw materials is kept out so that your mattress is left just in the state you are buying it in: ORGANIC.

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OMI also goes a step further to ensure the purity of each and every product by ozone sanitizing our raw materials. We developed a method of ozone sanitization to naturally purify and prevent contamination of yeasts, molds, and bacteria. No chemicals or harsh bleaching treatments needed!

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Little waste is produced at our factory. Latex scraps are turned into shredded rubber to make pillows and organic cotton pieces are put back into the quilting of our fabrics, etc. There are no trash cans on the factory floor. Everything is reused!

The OMI factory is one of the most impressive places I have personally ever seen, from the cleanliness to the certifications to the ozone sanitizing and recycling habits. This is just a small idea of what goes on in our factory. For more certification answers, check back in the future for a blog on “understanding our certifications.”

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