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Category Archives: GOTS

Are there federal requirements for calling a mattress “organic”?

Answer: Yes. And verifying these requirements is the only way to make sure you’re not falling victim to fraudulent advertising claims when shopping for an organic mattress.

The government agency that controls use of the word “organic” is the United States Department of Agriculture (USDA), under Title XXI of the 1990 Farm Bill, otherwise known as The Organic Foods Production Act of 1990.

This Act established national standards governing the marketing of certain agricultural products as organically produced products in order to assure consumers that organically produced products meet a consistent standard and to facilitate fairness within interstate commerce.

USDA control over use of the word “organic” extends to non-edible agricultural crops such as cotton and rubber trees, and further extends to non-edible products derived from livestock, such as wool.

To call any of these raw materials “organic,” each producer must meet the requirements listed in the Act and subject its facility and products to annual audit by a USDA-approved “certifying agent.”

Furthermore, for a complex finished textile product, such as a mattress, to be called organic it must be composed of a minimum of 95% certified raw materials as listed above. Then independently, the company manufacturing the mattress must also meet the requirements as listed in the Act and to subject its facility and finished products to an independent annual textile audit to standards such as GOTS, by a USDA-approved certifying agent.

Therefore, to call a mattress “organic” or to sell it as such, the company producing the mattress must earn independent organic status and be awarded an organic certificate annually in their name. This means that a mattress cannot be called organic simply because it is made up of one, some, or even all organic raw materials. It is the “certifying agent” that substantiates that the organic claim being made is actually true. It must be a USDA-approved certifying agent, who through an audit process can give a company legitimate claim or right to use the term “organic.”

Legislation in the United States established the Federal Trade Commission Act in1914. Under this Act, the Commission is empowered to, among other things, prevent unfair methods of competition and unfair or deceptive consumer acts or representations affecting commerce.

If a company calls its product “organic” and its facility, methods, and specific products have not been awarded organic status by a USDA-approved certifying agent, that claim is deceptive, and constitutes an unfair method of competition in the marketplace. Unfair marketing claims fall under the purview of the FTC.

Specific to environmental claims, the FTC has published the “Green Guide.” While the guide defines a number of environmental terms and correct use and association of logos and seals, the primary emphasis of the document is substantiation. Environmental marketing claims must be substantiated.

Section 5 of the FTC Act prohibits deceptive acts and practices in or affecting commerce. A representation, omission, or practice is deceptive if it is likely to mislead consumers acting reasonably under the circumstances and is material to consumers’ decisions. See FTC Policy Statement on Deception, 103 FTC 174 (1983). To determine if an advertisement is deceptive, marketers must identify all express and implied claims that the advertisement reasonably conveys. Marketers must ensure that all reasonable interpretations of their claims are truthful, not misleading, and supported by a reasonable basis before they make the claims. See FTC Policy Statement Regarding Advertising Substantiation, 104 FTC 839 (1984).

In the context of environmental marketing claims, a reasonable basis often requires competent and reliable scientific evidence. Such evidence consists of tests, analyses, research, or studies that have been conducted and evaluated in an objective manner by qualified persons and are generally accepted in the profession to yield accurate and reliable results. Such evidence should be sufficient in quality and quantity based on standards generally accepted in the relevant scientific fields, when considered in light of the entire body of relevant and reliable scientific evidence, to substantiate that each of the marketing claims is true.

James Kohm is the Associate Director for the Enforcement Division of the Federal Trade Commission’s Bureau of Consumer Protection. In that capacity, he oversees enforcement of all consumer protection orders and the Commission’s Green Marketing program. When Mr. Kohm spoke on January 27, 2013 at the World Market Center, he made clear that the Federal Trade Commission (FTC) does not define what is or can be called organic. The FTC can conduct investigations relating to the organization, business, practices, and management of entities engaged in commerce and seek monetary redress and other relief for conduct injurious to consumers and other businesses from unsubstantiated environmental claims.

At OMI, we’ve worked hard to establish and maintain a comprehensive organic program. This ensures the creation and assurance of certified organic goods. Testing, quality assurance, lot tracking, purchasing organic raw materials (despite the higher cost), and spending thousands annually on auditing are just a few of the ways in which we keep our rigorous organic program in place. Third-party certification is the only thing protecting us from companies that do none of these things, but would try nevertheless to reap marketing dollars by fraudulently associating the term “organic” with their products.

It does not fall to the consumer or retailer to judge what is or is not organic. For a company to call its products “organic” it must have been granted organic status by a USDA-approved “certifying agent.” The consumer need only confirm a valid certificate with the company’s name and products listed, not a certification showing the name of a grower or producer. At OMI, we’ve covered all the bases, so you can “rest” assured you’re purchasing a TRULY organic mattress.

Must-Have Organic Items for Baby

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Here are a few must-have organic essentials to help create a healthy sleep environment for the baby in your life!

Organic Quilted Innerspring Crib MattressCrib_Stack

A super-firm 780-coil innerspring assembly is covered with 100% certified organic cotton and certified organic Eco-Wool™ padding, then hand-tufted between four layers of certified organic cotton fabric. Our innerspring crib mattress offers a comfortable and truly non-compromising organic mattress that is built to last.

GOLS-Ceritfied Organic Natural Rubber Crib Mattress

The choice for baby when parents are concerned about dust mites or wish to give baby a metal-free bed. Our extra-firm GOLS-certified Organic Natural Rubber Crib Mattress offers a comfortable, solid support, and will last for years.

Both our natural rubber and innerspring crib mattresses are the purest thing to put your little love on for a nap, or hopefully a full night of rest.

To protect your baby’s organic crib mattress from the many messes that can occur, we recommend topping the mattress with our Premium Certified Organic Eco-Wool Moisture Pad and Organic Cotton Flannel Mattress Pad.

Wool Moisture Padfile_gallery2

This is a liquid-resistance barrier layer to keep any mess off your beautiful organic mattress. This pad requires only a warm-water rinse as needed (which can easily be done in a bathtub) and fresh air to dry.

Flannel Mattress PadFlannelMatPad

Layer this on top of the wool moisture pad to offer the best combination of protection! This organic cotton flannel pad is a soft, absorbent layer, which to catches the bulk of the mess and prevents shifting liquids from wiggling, like your little one, on top of the wool pad. This more practical of the two layers is machine washable and dryable, so it can be cleaned during play time and be ready when baby is ready for nap or bedtime.

Premium Eco-Wool Underbed Padfile_gallery

This pad is placed under the mattress to protect the underside from airborne dust or from rubbing against wood bed slats or, in the case of a crib, exposed metal springs, which can cause tearing and premature wear and tear. The underbed pad ensures years of comfortable and safe sleep.

Thermal BlanketCrepeWeave

This is the perfect blanket to help keep that snuggly baby warm. The pebbly textured fabric is 100% organic cotton in a crepe weave and offers a lightweight warmth.

Click HERE for more information on OMI and the products we have available.

The Duo

We hear it all the time from couples: “We can’t decide on a mattress comfort level together! One of us likes soft, the other likes medium-firm, and we don’t want to sleep separately…. HELP!”

Don’t fear, OMI has the answer. Meet the Duo!

DuoFeature

Description

GOLS-Certified Organic Natural Rubber Latex
(also available in 100%-Natural Rubber Latex)

The OrganicPedic® Duo three-layer mattress provides dual sleep zones and has three individually sleeved layers of premium GOLS-certified organic natural rubber latex surrounded by certified organic cotton, available in many different comfort options. The optional sculpted surface of the top layer provides the ultimate in comfort and pressure-point relief. This mattress has a removable cover and dual-zone internal layers that can be customized to accommodate each sleeper’s preference. The OrganicPedic® Bella Duo mattress is a more economical two-layer option for the Duo.

DuoExplosion

Features and Benefits

~Fully customizable.

~Relieves pressure-point discomfort.

~Three layers of individually sleeved 100%-natural latex.

~Top layer is our unique sculpted surface.

~Naturally mold-, mildew-, and dust-mite resistant.

Duo

MSRP (mattress only): twin $4995 • full $5595 • queen $6495 • king $7995

*All dimensions are subject to a slight variance due to being custom made.

Foundation sold separately.

The Flora

FloraFeature

Description

GOLS-Certified Organic Natural Rubber Latex
(also available in 100%-Natural Rubber Latex Mattress)

The OrganicPedic® Flora is a two-sided, 8″ flat-surface mattress made with three layers of 100%-natural rubber latex. The 3″ firm latex inner core is sandwiched between two layers of 2″ soft latex and covered with our signature OrganicPedic® knit quilting. The Flora is available in Medium-Firm.

Flora

Features and Benefits

~Excellent back support without being too firm.

~Contours to the spine.

~Offers pressure-point relief.

~Motion-absorbing construction.

~Signature OrgnicPedic® fully quilted cover.

~Eco-Wool™ fill naturally regulates body temperature.

~Naturally mold-, mildew-, and dust-mite resistant.

file_gallery

MSRP (mattress only): twin $3195 • full $3795 • queen $4195 • king $6195

*All dimensions are subject to a slight variance due to being custom made.

Foundation sold separately.

 

A Look Inside the OMI Duo

Here is an informative video featuring Whitney, OMI’s National Sales Manager, discussing the key features of the OrganicPedic® Duo.

For more information on the Duo mattress, click HERE, or check out our previous blog about the benefits of the Duo Mattress, How Opposites Attract…the Duo.

Caught up in Cotton

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Yesterday, I was walking out of my house and realized my entire outfit was made out of cotton. It got me thinking about the fact that it wasn’t made out of organic cotton, but conventional cotton. I thought I would do a little bit of research as to why one would choose organic instead. Here’s what I found…

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  • ·Approximately14.1% of global insecticide sales in 2009 were used to grow cotton.
  • ·Worldwide, annual cotton pesticide sales increased approximately 18.5% in the decade between 1999 -2009, from $2.564 billion to $3.038 billion.
  • ·Of the $3.038 billion, 28% was for herbicide sales, 58% for insecticides, 3.5% for fungicides, and 10% for “other” pesticides such as defoliants.
  • ·In 2008, global cotton production used almost 7% of all pesticides (including defoliants, herbicides, and insecticides), 5% of the world’s herbicides, and 16% of the world’s insecticides in terms of sales.
  • ·In the United States, 2009 sales of pesticides for use on domestic cotton amounted to $687 million, representing 23% of total global cotton pesticide use.
  • ·On average, 90% of U.S. cotton is genetically engineered.
  • ·Eight of the top 10 insecticides most commonly used on U.S. cotton in 2010 are classified as moderately to highly acutely hazardous by the World Health Organization.
  • ·Approximately 45 million pounds of pesticides were used on approximately 11 million acres of cotton planted in the United States in 2010.
  • ·The U.S. Environmental Protection Agency considers seven of the top 15 pesticides used on cotton in 2010 in the United States as “possible,” “likely,” “probable,” or “known” human carcinogens.
  • ·The U.S. Environmental Protection Agency considers seven of the top 15 pesticides used on cotton in 2010 in the United States as “possible,” “likely,” “probable,” or “known” human carcinogens.
  • ·Eight of the top 10 insecticides most commonly used on U.S. cotton in 2010 are classified as moderately to highly acutely hazardous by the World Health Organization.
  • ·Over 2.03 billion pounds of synthetic fertilizers were applied to conventional cotton in 2000 (142 pounds/acre), making cotton the fourth most heavily fertilized crop, behind corn, winter wheat, and soybeans (USDA).
  • ·It takes roughly one-third of a pound of chemicals (pesticides and fertilizers) to grow enough cotton for just one T-shirt.

Information provided by Organic Trade Association, http://www.ota.com

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Save the Planet! Buy Organic!

Meet the Classic

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We know that not everyone likes the feel of latex mattresses. Did you know OMI has a 100% certified organic innerspring mattress? For those who love the feel of an innerspring mattress but don’t want to sleep on a conventional mattress. Our Classic mattress is made using organic wool, virgin steel innersprings, and a luxurious organic woven cotton cover.

The OrganicPedic® Classic is an 8”, two-sided traditional innerspring mattress made in a variety of coil counts. The innerspring is covered on both sides with certified organic cotton canvas and several layers of our sanitized certified organic cotton padding. The padding is covered with another layer of cotton canvas, then internally hand-tufted to keep the padding from shifting and to minimize body impressions. The edges are reinforced with extra-heavy-duty side support springs. This two-sided mattress is covered with our Signature OrganicPedic® quilting.

SURFACE: Medium-Firm
*DEPTH: 8″
PADDING: Inner Hand-Tufted Sanitized Certified Organic Cotton

MSRP (mattress only): twin $2595 • full $3295 • queen $3795 • king $4595

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