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Category Archives: green disguises

Is Food Healthy Just Because It’s Labeled Organic?

When most people see a food item that is labeled organic, they automatically assume that it is healthy for you. The truth is, food is labeled organic based on how it is grown, raised, or prepared, not based on the nutritional value. Unhealthy foods can be made with organic ingredients and be labeled as such, but will still be lacking in wholesome, nutritious ingredients. Check out this fun video that explains the difference between organic and healthy and will let you know what to look for next time you are shopping for a healthy meal:

FTC Cracks Down on Manufacturer Greenwashing

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FTC-logo

An important announcement yesterday from the Federal Trade Commission marked a major accomplishment in the fight against greenwashing. At OMI, it is our goal always to offer the purest products available, and it is great to see that fraudulent greenwashing claims are being prosecuted by our governmental agencies charged with protecting consumers. This will help consumers determine what is truly organic and healthy and what is just marketing hype.

The FTC has brought actions against manufactures and/or retailers for the following false assurances:

  • Claiming products do not contain formaldehyde, toluene, or phenols in their latex mattresses
  • Claiming their rubber is “chemical free”
  • Claiming that their mattresses contain no toxic substances
  • Claiming that their mattresses contain fewer contaminants and chemicals than other companies’ memory foam or latex mattresses
  • Inadequate tests that show their mattresses do not contain any VOCs or chemicals
  • Ficticous and misleading logos
  • False certifications

Here is an excerpt from the July 25th, 2013 FTC announcement:

“Under settlements with the Federal Trade Commission, three mattress manufacturers have agreed to stop making unsupported claims that the mattresses they sell are free of harmful volatile organic compounds (VOCs).
 
In addition to challenging the companies’ VOC-free claims, the FTC charged that two of the companies made unsupported claims that their mattresses were chemical-free and lacked odor.  The FTC also challenged one company’s claim that its mattresses are made from 100 percent natural materials, and another company’s claim that its mattresses were certified by an organic mattress organization.

In settling the FTC’s charges, the companies have agreed not to make similar claims in the future, unless they have competent and reliable scientific evidence to prove they are true.  In addition, one company is barred from making misrepresentations about certifications.”

For the full article and links for more information on the FTC announcement, click HERE.

To see a full list of OMI’s certifications, see our Purity Guarantee HERE.

What does “hypoallergenic” mean?

mascara1HypoallergenicMascara

I was out shopping, looking for mascara, and noticed that a lot of products say “hypoallergenic” on them. It got me thinking, what does hypoallergenic really mean? Is it a material that’s used? Is there a certification for it? Less allergic than what? I was surprised at some of the answers I found.

As it turns out, our President Walt knows about this topic.

“Hypoallergenic is a word that was created by a small cosmetic company in the early 1960s, and was quickly adopted by the advertising industry to describe products that produce fewer allergic reactions.

The Greek prefix HYPO literally means “less” or “below,” so when a product is designated as hypoallergenic it means that it will conceivably trigger fewer allergic reactions in people who suffer from allergies.

The term does not relate to chemical exposures. The expression has no medical definition, and there is no certification process or organization that reviews whether a product using the word “hypoallergenic” can prove any lessening of allergic reactions.” – “Sleep Safe in a Toxic World”       page 22.

Hypoallergenic Shampoo 12oz-1

With some further research, I found that the use of the word “hypoallergenic” certainly doesn’t stop at cosmetics. It’s evolved with everything from bedding, cleaning supplies, shampoo even to pets. What a wide array of t items that can potentially be labeled “hypoallergenic”!

The frustrating thin, is that it allows companies to make you believe that you are buying a product that will reduce the severity of allergies or even prevent the chance of having an allergic reaction, when in fact there are no certifications for it. It can be used in any way by companies to market their products, and is one of the most commonly used greenwashing terms out there. (For more information on greenwashing, check out our blog HERE.)What does “hypoallergenic” mean?

“Hypoallergenic” is used to represent synthetic products and materials in a flattering light. For example, a polyester dust-mite cover may be of use in keeping dust mites at bay for allergy sufferer, but that’s only part of the story. Such products can also expose users to chemical offgassing and other hazards. Choose certified materials and products for relief from allergy symptoms and chemical exposure. –Lifekind website (http://www.lifekind.com/index.php/site_organic_products?sub=site_organic_ask)

Next time you see the word“hypoallergenic” on a product, ask yourself, “What makes this product hypoallergenic?” You may find that no measures are actually taken to make this loosely used marketing word true.

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