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OTA Reports 8 in 10 U.S. Parents Purchase Organic Products

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Check out this article from the Organic Trade Association:

Consumersurveyinforgraphic

“U.S. families are increasingly embracing organic products in a wide range of categories, with 81 percent now reporting they purchase organic at least sometimes. This finding is one of many contained in the Organic Trade Association’s (OTA’s) newly released 2013 U.S. Families’ Organic Attitudes and Beliefs Study, conducted Jan. 18-24, 2013.

“More and more parents choose organic foods primarily because of their desire to provide healthful options for their children,” said Christine Bushway, OTA’s CEO and Executive Director.

Not only are more consumers choosing organic products at least sometimes, but the majority of those buying organic foods are purchasing more items than a year earlier. New entrants to buying organic now represent 41 percent of all families – demonstrating interest in the benefits of organic food and farming is on the rise. Produce continues to be the leading category of organic purchases, with 97 percent of organic buyers saying they had purchased organic fruits or vegetables in the past six months. Breads and grains, dairy and packaged foods were also frequently cited (all scoring above 85 percent) among those who purchase organic. Families choosing organic foods are increasingly important to retailers of all types, with organic buyers reporting spending more per shopping trip, and shopping more frequently than those who never purchase organic food.

Consistent with findings from previous studies, nearly half (48 percent) of those who purchase organic foods said they do so because they are “healthier for me and my children.” Additionally, parents’ desire to avoid toxic and persistent pesticides and fertilizers (30 percent), antibiotics and growth hormones (29 percent), and genetically modified organisms (22 percent) ranked high among the reasons cited for buying organic products.

Awareness of the USDA Organic seal has also grown, with more consumers more likely to look for the seal when shopping for organic products. Moreover, over four in ten parents (42 percent) say their trust in organic products has increased, versus 32 percent who indicated this point of view a year ago. In fact, younger, new-to-organic parents are significantly more likely to report improved levels of trust in organic products.”

It is great to see the industry growing and more people becoming aware of the importance of organics.

The Organic Trade Association (OTA), which is the membership-based business association for the organic industry in North America.  The OTA represents over 6,500 organic businesses across 49 states and has become the leading voice for organic trade in the United States.  For more news, articles and insight into the organics industry, visit the Organic Trade Association website HERE.

OMI Featured in Furniture World Magazine

Furniture World, a well known magazine in the bedding industry. Has published an article about OMI and our new showroom in Vegas for this Winter’s Market.

Check out the full article, HERE!

How does your mattress stack up?

When you’re visiting one of our retailers, you may notice all of the OMI accessory options available.  But how do you know what you will need?

Use this handy graphic (and an OMI salesperson) to help you determine how your mattress layers should be stacked up:

  • The foundation supports the mattress, provides ventilation, adds height, and enhances the comfort of the mattress (not always necessary with a platform bed).
  • The wool underbed pad protects the mattress from airborne allergens and from rubbing against the wood slats of a platform bed (used without a foundation).
  • The mattress barrier cover is a washable cover that protects the mattress from bed bugs, dust mites, and airborne allergens (recommended for non-latex mattresses or for any mattress to prevent staining).
  • Pillow tops can provide a unique comfort layer without changing the support of the mattress (great for people who prefer an extra-cuddly bed).
  • A wool moisture pad helps prevent soiling from moisture-related concerns such as heavy night sweats or incontinence (recommended for children).
  • Use a flannel mattress pad for general protection of your mattress from staining and perspiration.
  • The All-Season Wool Comforter is a great option because it can be used year round.
  • The right pillow will help align your neck and spine. Choose based on comfort and sleeping position.

Snuggle up and try an OMI mattress or check out our accessories at a local retailer today to experience pure, organic comfort.  Click HERE to find a store near you.

FTC Revises Green Guides

Since we opened our doors, we have always been committed to being as organic and pure as we can be. We know that it sometimes costs more money to make sure that the raw materials we use are sourced from organic and American sources. We spend extra on our raw materials to make sure that they have the certifications to prove their purity, and we even spend money to test our finished products to make sure that we maintain the level of purity that our customers expect of us. Because we go to these lengths to show that we are doing what we say, it has always miffed us a little bit to see new companies popping up with these great claims of organic purity, being “all-natural” or environmentally friendly, without any way to back up these claims.

We were happy to read today that the revised Green Guides have been released.

“In terms of furniture and bedding, I think there are still a lot of general claims being made by the industry and the updated green guides are very loud and clear (that) there should not be unsubstantiated claims made.”

We feel especially proud since Walt, our president/CEO advised on the new green guides. The revisions are written to make sure that marketers are not making any deceptive or misleading claims about the purity of their products. To learn more, you can visit the FTC’s website where you can read about the changes and download the full guide.

What Your Sleep Position Says About You

When you go to bed every night you flop around until you find that perfect position in bed.  A comfortable position is not just your key to a comfy night’s sleep, it can offer insights into your personality traits.

A study of 1,000 sleepers analyzed by body language expert Robert Phipps found that there were 4 main types of sleeping positions and each position pointed to specific personality traits.  How do you sleep?

The Fetal Position

If you curl up into a ball when you sleep you are not alone.  About half of the study group slept in a fetal position.  According to the survey, sleepers who are sleeping in the fetal position are looking for comfort and are often constant worriers.  While they are very conscientious during waking hours, these are people who tend to over think their tasks and daily lives.  Also tend to be shy and sensitive, though they present a tough exterior to the world.

The Log Position

The log sleep position is when you sleep straight in a vertical line, with your arms at your sides.  Nearly a third of the people studied slept like a “log” and this can indicate that they are a bit rigid with their personalities.

The Yearner

The yearner is when you lay on your side with your arms outstretched.  The study showed about a quarter of sleepers sleep in the yearner position. Yearners are people who get up in the morning with an excitement to get out there and chase their dreams.

The Freefall Position

 The freefall position is when you sleep on your stomach with your arms and legs all over the bed.  Only a fifth of the people studied were considered freefallers.  The freefall position can indicate that the sleeper is seeking control of time and space in a way that they do not feel they have when they are awake.

Regardless of what position you sleep in, you should be doing it on an OrganicPedic Mattress.  Discover your perfect position by visiting an OMI retailer near you.  Find them on our Store Locator HERE.

OMI Featured in PGD Interview

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Amanda Chou was the first place winner of Project Green Dorms Makeover Contest a back-to-school resource to help students across the US move from conventional to conscious living lifestyles created by Teens Turing Green.  The contest invited students 18 and older to curate their version of the ultimate green dorm room or living space on Pinterest! Each Pinterest board had to contain between 25 to 50 eco items with a brief description of what makes each item green or eco-friendly. The Green Dorm contest ran from August 1 through September 3. A team of esteemed judges juried the entries and selected first, second, and third place winners!  The Grand Prize included a many wonderful eco and sage products including OMI’s Organic Pillows, Eco Wool Comforter, and beautiful 1 1/2 inch Eco Wool Topper.

Here is a link to the interview with Amanda Chou as she explains how she has gone green and about her quest to encourage others to join her.

Going seamlessly green in college dorms | Piedmont – WXII Home.

Project Green Dorm is a segway into Project Green Challenge, were students from across the country compete in simple daily challenges that demonstrate just how fun, accessible, and effective environmentally and socially responsible living can be.  The grand prize winner will receive many prizes from retailers such as eBay Green, The Container Store, Whole Foods Market, and many more including OMI.  OMI wanted to be sure that the winner was sleeping healthy and contributed a Midori Twin Mattress, 1.5″ Wooly, Comforter and Organic Cotton Pillow. 

Join the challenge NOW!  Challenge started October 1st and there is still time to enter and win!

No More Plastic Water Bottles

Plastic water bottles are seen everywhere from grocery stores to schools.  Many people are unaware that there is so much waste created in the production and use of the plastic water bottles. According to National Geographic, “Americans drink more bottled water than any other nation, purchasing an impressive 29 billion bottles every year. Making all the plastic for those bottles uses 17 million barrels of crude oil annually. That is equivalent to the fuel needed to keep 1 million vehicles on the road for 12 months. If you were to fill one quarter of a plastic water bottle with oil, you would be looking at roughly the amount used to produce that bottle.” For more water bottle pollution facts visit the National Geographic website HERE.

Concord, Massachusetts has tackled the issues surrounding water bottles and has become the first U.S. city to ban the sale of bottled water. Concord residents voted to ban the bottle citywide in an effort to promote sustainability.  The debate of the issue occurred in a Concord town meeting, and after nearly 2 hours of debate, attempted amendments and a recount, the vote was accepted.  The ban is for the sale of single-serving PET (polyethylene terephthalate) water bottles of less than 1 liter (34 ounces). The State Attorney General approved the bylaw, therefore the ban will be finalized on January 1st, 2013.

Using reusable bottles for water can save you money while reducing your impact on the planet.  There are many options for replacing plastic water bottles, from glass to stainless steel.  Choose the best option for you and enjoy.

Enjoy this video and follow the marching water bottles all the way to the recycling bin.

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