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OMI featured at Hollywood Gala; Justin Timberlake to receive Environmental Award.

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Justin Timberlake can now add eco-warrior to his already impressive résumé, as he will collect the Futures Award at the Environmental Media Association’s (EMA) Gala next weekend.

Celebrating future environmental leaders in the entertainment industry, the Futures Award will be given to Timberlake for using his celebrity to promote environmental issues, his attempts to create a carbon neutral footprint while on tour, and the eco-friendly Mirimichi golf course he built in his hometown of Millington, Tennessee.

Previous winners of the prize include the actors Edward Norton and Rosario Dawson.

EMA President Debbie Levin said that Timberlake and fellow honoree the Producers Guild of America “demonstrate taking a green lifestyle to the next level.”

Past EMA Awards Gala:

OMI’s Terra mattress will be featured as a hot new product during the Gala event at Warner Bros. Studios and will be part of EMA’s Silent Auction.

EMA mobilizes the entertainment industry in educating people about environmental issues, which in turn inspires them to take action.  The annual EMA Awards honor film and television personalities, productions, musicians and musical tours that convey environmental messages in the most creative and influential ways. The work that EMA has done for almost 20 years has helped inspire millions of people to reduce air pollution, ensure clean water for drinking and recreation, protect endangered species, preserve open spaces, minimize waste, promote a safe food supply (go organic!) and live more environmentally sustainable lives.

The feature films The Other Guys, Rio and Yogi Bear; documentaries Carbon Nation, African Cats, Revenge of the Electric Car and Saving Pelican 895; TV dramas Body of Proof, CSI and The Good Wife; and comedies Futurama, Hot in Cleveland and Nurse Jackie will be showcased at the event as projects that have carried a positive, environmentally friendly message in the past season.

Celebrities Stand Up For A Healthy World

One of our favorite nonprofit organizations Healthy Child Healthy World has always teamed up with celebrities to promote a healthy world.  This week, HCHW is giving a nod to 3 celebrities that are truly making a difference and spreading the word about living healthier.

From the Healthy Child Healthy World website:

Actress Jessica Alba

Jessica Alba

“Healthy Child Healthy World has been rallying moms to fight for more protective policies for nearly two decades and this week we were thrilled to see celebrity mom, Jessica Alba, promoting the Safe Chemicals Act on Capitol Hill. ‘You can’t hire a team of scientists to do your shopping for you. . . I mean, I barely have time to brush my teeth with a toddler and another one on the way. At some point the government has to step in and ensure that chemicals are safe before our children are exposed to them,’ said Alba. Thanks to all of our colleagues at the Safer Chemicals, Healthy Families coalition for spearheading this effort and to our former CEO and Executive Director, Christopher Gavigan, for facilitating Jessica’s involvement.”

Join Jessica in showing Congress that Americans care about this issue by asking your Senators to co-sponsor the Safe Chemicals Act!

Actress Jessica Capshaw (Grey's Anatomy)

Jessica Capshaw

“Earlier this month, Jessica Capshaw acted as moderator for the Mount Sinai Children’s Environmental Health Center’s (CEHC) Greening Our Children luncheon – the fourth annual fundraiser to support the important work of this distinguished institution. And last week she spoke up about mercury pollution and the dire threat it poses to children’s health during the Moms Clean Air Force Clean Air for Our Kids webinar. Jessica’s been an active supporter of Healthy Child Healthy World (another nod to Christopher Gavigan) and it was wonderful to hear her passion and knowledge of the issues in these types of forums.”

Support clean air for our kids by signing our petition to tell America’s #1 polluter to clean up their act!

Actress Kelly Rutherford (Gossip Girl)

Kelly Rutherford, Healthy Child Healthy World Luminary

Celebrities are concerned parents, too. That’s the message behind our new Luminary Advisory Board, which counts Laila Ali, Gabrielle Anwar, Amy Brenneman, Laura Dern, Jenna Elfman, Mariel Hemingway, Josie Maran, Kelly Rutherford, Meryl Streep and Jennifer Taylor as members. These concerned parents have joined Healthy Child to inspire small steps to big change.

“I joined the Luminary Board of Healthy Child Healthy World to shine some light on the issues that affect my children and me everyday. Be it the environment we live in to the foods we eat or the products we use, all of these things have an impact in our health and well being. It’s important for me to do my part as a mother to keep my children healthy and myself healthy—so I can be here to watch them grow up. Creating awareness is so important.” –Kelly Rutherford, “Gossip Girl”

Take a look at what other Healthy Child Healthy World Luminaries have to say!

Thank you to HCHW and all of the celebrities who are fighting for a safer world!

Fashionably Organic

H&M Organic Spring Collection

There are many ways to make your life safer and less toxic, and starting with an organic mattress is a big step. Most people who are sleeping organically are eating organically also. But are you dressing organically?

Ten years ago it was next to impossible to find organic clothing options. However, with the organics industry growing every year, more and more manufacturers and designers are making the moral choice to use fabrics made from organic raw materials. Even the high-fashion and couture houses are making the switch, as we see ever so apparently in Fall fashion shows across the world.  From São Paulo to Los Angeles to New York to London, organics are taking the fashion world by storm.

Here are the top 12 brands and retailers who are “going organic” (ranking by Organic Exchange):

#12:  Nordstrom (USA) ­– stocking more sustainable lines such as EDUM and Eileen Fisher, they also have a line of men’s dress shirts, casual shirts, and boxers made of organic cotton.

#11:  Adidas – they use sustainable materials such as organic cotton in their Adidas by Stella McCartney and Adidas Grün collections.

#10:  Target – brought organic cotton into the stores by introducing limited-edition lines by Rogan Gregory and Loomstate.  They also have organic options in their “Home by Target” collection.

#9:  Levi Strauss – although the company has been using organic materials since 2006, they have paved the way for organic denim since, and have become the leader in organic blue jeans.

#8:  Greensource (USA) – mainly a t-shirt company, they have recently expanded to home and bath products as well.  They just so happen to also grow all of their own organic cotton.

#7: Coop Switzerland – although they specialize in being the second-largest coop supermarket in the world, they also purchase a large slice of the fair-trade organic-cotton textile industry.

#6:  Anvil Knitwear – the largest purchaser of U.S.-grown certified organic cotton, they also produce the world’s first carbon-neutral t-shirt.

#5:  H&M – incorporating organic cotton since 2004, this fashion retailer is making an effort to increase its use of organic materials by 50 percent every year until 2013.

#4:  Williams-Sonoma – through brands such as Pottery Barn, PB Teen, and West Elm, they have introduced organic cotton into their bedding, bath, and upholstery products.

#3:  Walmart (USA) – purchases over 12 million pounds of organic cotton to incorporate into their clothing, bath, and upholstery lines.

#2:  Nike (USA) – although the already incorporate organic cotton, the company’s goal is to have a minimum blend of 10 percent organic cotton in all cotton-containing attire by 2015.

#1:  C&A (Belgium) – although better known in Europe, this popular clothing line sold over 23 million organic cotton products in 2010.

Happy shopping!

10 Reasons to Buy Organic

The Organic Consumers Association (OCA) recently came out with this great new article about why we should buy organic. It mostly concentrates on food, however, most of the principles can be applied to clothing, home furnishings, and more.

Remember: If you’re eating organically, why aren’t you sleeping organically?

Click on the article to go to the OCA website, where you can find more wonderful articles and information.

Happy Reading!

OMI featured in Furniture Today

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Check out the great new article by Furniture Today talking about OMI, actor and eco-crusader Ed Begley Jr., Dwell’s Modern Living Showhouse, and one of our newest retailers HD Buttercup.

Click HERE to view the article!

ecofabulous blog: Modern Living Showhouse

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Check out the the ecofabulous blog about this years Modern Living Showhouse, featuring the OMI Terra mattress HERE!

In The News: Where to save-and when to splurge-keep your home free of toxic chemicals • Prevention.com

It can get costly to go organic.  Prevention.com wrote an article to help people know when to spend and when to save:

In The News: Eco-Friendly Small Business Profile – OMI • Suite101.com

Check out an informative article about OMI by Suite101.com

Looking for a cooler night’s sleep?

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Sunshine

One of the most common questions we hear is:  Will a OMI mattress make me sleep hot like my Memory Foam mattress?

The answer is NO!  Check out this article from the Sacramento Bee newspaper about how OMI mattress can actually help you beat the summer heat.

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