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Category Archives: mattresses

Are there federal requirements for calling a mattress “organic”?

Answer: Yes. And verifying these requirements is the only way to make sure you’re not falling victim to fraudulent advertising claims when shopping for an organic mattress.

The government agency that controls use of the word “organic” is the United States Department of Agriculture (USDA), under Title XXI of the 1990 Farm Bill, otherwise known as The Organic Foods Production Act of 1990.

This Act established national standards governing the marketing of certain agricultural products as organically produced products in order to assure consumers that organically produced products meet a consistent standard and to facilitate fairness within interstate commerce.

USDA control over use of the word “organic” extends to non-edible agricultural crops such as cotton and rubber trees, and further extends to non-edible products derived from livestock, such as wool.

To call any of these raw materials “organic,” each producer must meet the requirements listed in the Act and subject its facility and products to annual audit by a USDA-approved “certifying agent.”

Furthermore, for a complex finished textile product, such as a mattress, to be called organic it must be composed of a minimum of 95% certified raw materials as listed above. Then independently, the company manufacturing the mattress must also meet the requirements as listed in the Act and to subject its facility and finished products to an independent annual textile audit to standards such as GOTS, by a USDA-approved certifying agent.

Therefore, to call a mattress “organic” or to sell it as such, the company producing the mattress must earn independent organic status and be awarded an organic certificate annually in their name. This means that a mattress cannot be called organic simply because it is made up of one, some, or even all organic raw materials. It is the “certifying agent” that substantiates that the organic claim being made is actually true. It must be a USDA-approved certifying agent, who through an audit process can give a company legitimate claim or right to use the term “organic.”

Legislation in the United States established the Federal Trade Commission Act in1914. Under this Act, the Commission is empowered to, among other things, prevent unfair methods of competition and unfair or deceptive consumer acts or representations affecting commerce.

If a company calls its product “organic” and its facility, methods, and specific products have not been awarded organic status by a USDA-approved certifying agent, that claim is deceptive, and constitutes an unfair method of competition in the marketplace. Unfair marketing claims fall under the purview of the FTC.

Specific to environmental claims, the FTC has published the “Green Guide.” While the guide defines a number of environmental terms and correct use and association of logos and seals, the primary emphasis of the document is substantiation. Environmental marketing claims must be substantiated.

Section 5 of the FTC Act prohibits deceptive acts and practices in or affecting commerce. A representation, omission, or practice is deceptive if it is likely to mislead consumers acting reasonably under the circumstances and is material to consumers’ decisions. See FTC Policy Statement on Deception, 103 FTC 174 (1983). To determine if an advertisement is deceptive, marketers must identify all express and implied claims that the advertisement reasonably conveys. Marketers must ensure that all reasonable interpretations of their claims are truthful, not misleading, and supported by a reasonable basis before they make the claims. See FTC Policy Statement Regarding Advertising Substantiation, 104 FTC 839 (1984).

In the context of environmental marketing claims, a reasonable basis often requires competent and reliable scientific evidence. Such evidence consists of tests, analyses, research, or studies that have been conducted and evaluated in an objective manner by qualified persons and are generally accepted in the profession to yield accurate and reliable results. Such evidence should be sufficient in quality and quantity based on standards generally accepted in the relevant scientific fields, when considered in light of the entire body of relevant and reliable scientific evidence, to substantiate that each of the marketing claims is true.

James Kohm is the Associate Director for the Enforcement Division of the Federal Trade Commission’s Bureau of Consumer Protection. In that capacity, he oversees enforcement of all consumer protection orders and the Commission’s Green Marketing program. When Mr. Kohm spoke on January 27, 2013 at the World Market Center, he made clear that the Federal Trade Commission (FTC) does not define what is or can be called organic. The FTC can conduct investigations relating to the organization, business, practices, and management of entities engaged in commerce and seek monetary redress and other relief for conduct injurious to consumers and other businesses from unsubstantiated environmental claims.

At OMI, we’ve worked hard to establish and maintain a comprehensive organic program. This ensures the creation and assurance of certified organic goods. Testing, quality assurance, lot tracking, purchasing organic raw materials (despite the higher cost), and spending thousands annually on auditing are just a few of the ways in which we keep our rigorous organic program in place. Third-party certification is the only thing protecting us from companies that do none of these things, but would try nevertheless to reap marketing dollars by fraudulently associating the term “organic” with their products.

It does not fall to the consumer or retailer to judge what is or is not organic. For a company to call its products “organic” it must have been granted organic status by a USDA-approved “certifying agent.” The consumer need only confirm a valid certificate with the company’s name and products listed, not a certification showing the name of a grower or producer. At OMI, we’ve covered all the bases, so you can “rest” assured you’re purchasing a TRULY organic mattress.

Tips for Creating the Perfect Sleep Environment

If you have a hard time falling asleep or staying asleep, your bedroom may be part of the problem. There can be many factors that you don’t realize are keeping you from an entire, rejuvenating night’s sleep. The National Sleep Foundation put together this list of 6 simple changes that you can make to your bedroom to create an ideal sleeping environment.

bedroomNSF

The Duo

We hear it all the time from couples: “We can’t decide on a mattress comfort level together! One of us likes soft, the other likes medium-firm, and we don’t want to sleep separately…. HELP!”

Don’t fear, OMI has the answer. Meet the Duo!

DuoFeature

Description

GOLS-Certified Organic Natural Rubber Latex
(also available in 100%-Natural Rubber Latex)

The OrganicPedic® Duo three-layer mattress provides dual sleep zones and has three individually sleeved layers of premium GOLS-certified organic natural rubber latex surrounded by certified organic cotton, available in many different comfort options. The optional sculpted surface of the top layer provides the ultimate in comfort and pressure-point relief. This mattress has a removable cover and dual-zone internal layers that can be customized to accommodate each sleeper’s preference. The OrganicPedic® Bella Duo mattress is a more economical two-layer option for the Duo.

DuoExplosion

Features and Benefits

~Fully customizable.

~Relieves pressure-point discomfort.

~Three layers of individually sleeved 100%-natural latex.

~Top layer is our unique sculpted surface.

~Naturally mold-, mildew-, and dust-mite resistant.

Duo

MSRP (mattress only): twin $4995 • full $5595 • queen $6495 • king $7995

*All dimensions are subject to a slight variance due to being custom made.

Foundation sold separately.

OMI Mattresses Now Provide Fire Retardant Information on New Label

PolishMerino

California Senate Bill 1019 was approved on September 30, 2014. This bill requires manufacturers of upholstered furniture to identify and label products that contain flame-retardant chemicals with a statement on the product’s label.

While mattresses were excluded from this legislation, OMI agrees that this is information consumers deserve to have. OMI has become the first mattress manufacturer to voluntarily label its mattresses with the words “This product contains Organic Wool and does not require flame retardant chemicals.” OrganicPedic® mattresses meet all flammability requirements using certified organic wool and unique methods of construction.

Consumers should have the right to choose the healthiest option available and have access to information regarding materials and processes used to manufacture a mattress. We feel a responsibility to help our customers become better educated about toxic chemicals found in conventional furniture and bedding.

We hope that this voluntary step on our part will not only support this important Senate bill, but also bring attention to the importance of labeling all products, and not just items found in the upholstered-furniture segment.

For more information on OMI’s wool flame barrier, check out our previous blog, “Who?.. What?.. Wool?”

The Flora

FloraFeature

Description

GOLS-Certified Organic Natural Rubber Latex
(also available in 100%-Natural Rubber Latex Mattress)

The OrganicPedic® Flora is a two-sided, 8″ flat-surface mattress made with three layers of 100%-natural rubber latex. The 3″ firm latex inner core is sandwiched between two layers of 2″ soft latex and covered with our signature OrganicPedic® knit quilting. The Flora is available in Medium-Firm.

Flora

Features and Benefits

~Excellent back support without being too firm.

~Contours to the spine.

~Offers pressure-point relief.

~Motion-absorbing construction.

~Signature OrgnicPedic® fully quilted cover.

~Eco-Wool™ fill naturally regulates body temperature.

~Naturally mold-, mildew-, and dust-mite resistant.

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MSRP (mattress only): twin $3195 • full $3795 • queen $4195 • king $6195

*All dimensions are subject to a slight variance due to being custom made.

Foundation sold separately.

 

Dunlop vs. Talalay Latex

You may have heard OMI refer to our two lines of mattresses as “certified organic” or “100% natural.” What exactly do those terms mean, and what are the differences between the two? The difference is in the method of manufacturing the latex and the organic certification process: organic Dunlop vs. natural Talalay. Our Certified-Organic Mattresses are made using Dunlop latex only, whereas our 100%-Natural Mattresses are made using Talalay latex. The two processes both start with a botanical sap. However, the Dunlop we make our mattresses out of begins with a USDA-certified sap, whereas Talalay does not.

Extracting Rubber Sap: 

 220px-Sri_Lanka-Rubber_plantation_(5)

The rubber sap that is used to manufacture both Dunlop and Talalay latex is harvested from sustainable plantations in Southeast Asia. The sap is extracted by cutting the bark of the rubber tree to allow the white sap to flow out. This method allows the tree to heal rapidly, and is the eco-friendly alternative to cutting down trees for latex extraction. Each tree can yield latex for up to 30 years, and is then harvested for furniture wood. The land is then replanted.

Dunlop:

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latex

The Dunlop manufacturing process was created in 1929, and was the first method developed for producing latex. The USDA (United States Department of Agriculture) certified-organic rubber sap is whipped into a froth (to aerate), and is then poured into a mold or onto a long conveyor belt. The latex is then slowly steam-baked into its solid state. Originally this process produced denser, less uniform latex, but over time the method has been refined to produce the even, consistent latex we use today. The finished core is then certified to GOLS (the Global Organic Latex Standard), allowing us to make 100% certified organic mattresses as the end result.

Talalay:

latex-process

thetalalayprocess 

The Talalay family developed the Talalay manufacturing process during World War II. This method adds two additional steps to give the latex a more consistent cell structure: After the sap is whipped into a froth (to aerate) and poured into a mold, the mold is vacuum-sealed and the latex flash-frozen to keep particles from settling. The latex is then flash heated into its solid form.

The addition of these two steps (vacuum sealing and flash freezing) in the Talalay method is the main difference between Dunlop and Talalay, besides the organic certification and purity assurance. Many people still associate Dunlop latex with being a denser, less consistent product, but this is simply no longer true. Both methods have been refined over time to produce the uniform and supportive latex we use at OMI.

The OTA Annual Organic Report

The OTA is the leading voice of the organic trade industry in North America. They conduct surveys and reports on what is currently happening in the organic market. The OTA released their 2013 Organic Annual Report this year, and it is full of exciting information regarding the continued growth of, and interest in, the organic market. Here it is:

OTA Annual Report 2013

 

Check out our previous blogs about the organic market and the OTA, The Organic Market is Growing and OTA Reports 8 in 10 Parents Purchase Organic Products. For more news, articles and insight into the organics industry, visit the Organic Trade Association website HERE.

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