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FTC Cracks Down on Manufacturer Greenwashing

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An important announcement yesterday from the Federal Trade Commission marked a major accomplishment in the fight against greenwashing. At OMI, it is our goal always to offer the purest products available, and it is great to see that fraudulent greenwashing claims are being prosecuted by our governmental agencies charged with protecting consumers. This will help consumers determine what is truly organic and healthy and what is just marketing hype.

The FTC has brought actions against manufactures and/or retailers for the following false assurances:

  • Claiming products do not contain formaldehyde, toluene, or phenols in their latex mattresses
  • Claiming their rubber is “chemical free”
  • Claiming that their mattresses contain no toxic substances
  • Claiming that their mattresses contain fewer contaminants and chemicals than other companies’ memory foam or latex mattresses
  • Inadequate tests that show their mattresses do not contain any VOCs or chemicals
  • Ficticous and misleading logos
  • False certifications

Here is an excerpt from the July 25th, 2013 FTC announcement:

“Under settlements with the Federal Trade Commission, three mattress manufacturers have agreed to stop making unsupported claims that the mattresses they sell are free of harmful volatile organic compounds (VOCs).
 
In addition to challenging the companies’ VOC-free claims, the FTC charged that two of the companies made unsupported claims that their mattresses were chemical-free and lacked odor.  The FTC also challenged one company’s claim that its mattresses are made from 100 percent natural materials, and another company’s claim that its mattresses were certified by an organic mattress organization.

In settling the FTC’s charges, the companies have agreed not to make similar claims in the future, unless they have competent and reliable scientific evidence to prove they are true.  In addition, one company is barred from making misrepresentations about certifications.”

For the full article and links for more information on the FTC announcement, click HERE.

To see a full list of OMI’s certifications, see our Purity Guarantee HERE.

Doctors Prescribe Sleep

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In today’s world of go-go-go attitudes, many people don’t find time to get a full night of sleep.   After a short night of sleep we all feel the effects: drowsiness, a lack of energy and just not feeling up to our full potential.  But what other effects are caused by not enough sleep?

Recently the New York Times published the article “Cheating Ourselves of Sleep,” in which they discuss the many harmful effects of the lack of a full night of sleep:

“Research shows that most people require seven or eight hours of sleep to function optimally. Failing to get enough sleep night after night can compromise your health and may even shorten your life. From infancy to old age, the effects of inadequate sleep can profoundly affect memory, learning, creativity, productivity and emotional stability, as well as your physical health.”

To see the full article click HERE.

Remember to take time for yourself.  Get the sleep your body needs!

DCA Considers New California Fire Retardant Regulations

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SACRAMENTO – California Department of Consumer Affairs Advisory Board Member Walt Bader, President of Organic Mattresses Inc. (OMI), reviews public comments on proposed new upholstered furniture flammability standard.

The California Department of Consumer Affairs held hearings on their proposed California Technical Bulletin 117- 2013 on March 26, 2013, and the DCA Advisory Board reviewed all public comments in late April.

Among the comments made by Board Member Bader was a suggestion that there be an exclusion written into the new legislation allowing a consumer to opt out of having to purchase any products incorporating flammability treatments by providing a medical exception.

Bureau Chief Tonya Blood advised the board that they had decided to include this language in the new regulations. Bader provided significant input regarding the 54 individual public comments that were suggested, and the legislation will go forward with the recommendations and comments of the board.

Bader stated that he felt it was a good standard and one that was created with excellent input from industry stakeholders.

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OTA Reports 8 in 10 U.S. Parents Purchase Organic Products

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Check out this article from the Organic Trade Association:

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“U.S. families are increasingly embracing organic products in a wide range of categories, with 81 percent now reporting they purchase organic at least sometimes. This finding is one of many contained in the Organic Trade Association’s (OTA’s) newly released 2013 U.S. Families’ Organic Attitudes and Beliefs Study, conducted Jan. 18-24, 2013.

“More and more parents choose organic foods primarily because of their desire to provide healthful options for their children,” said Christine Bushway, OTA’s CEO and Executive Director.

Not only are more consumers choosing organic products at least sometimes, but the majority of those buying organic foods are purchasing more items than a year earlier. New entrants to buying organic now represent 41 percent of all families – demonstrating interest in the benefits of organic food and farming is on the rise. Produce continues to be the leading category of organic purchases, with 97 percent of organic buyers saying they had purchased organic fruits or vegetables in the past six months. Breads and grains, dairy and packaged foods were also frequently cited (all scoring above 85 percent) among those who purchase organic. Families choosing organic foods are increasingly important to retailers of all types, with organic buyers reporting spending more per shopping trip, and shopping more frequently than those who never purchase organic food.

Consistent with findings from previous studies, nearly half (48 percent) of those who purchase organic foods said they do so because they are “healthier for me and my children.” Additionally, parents’ desire to avoid toxic and persistent pesticides and fertilizers (30 percent), antibiotics and growth hormones (29 percent), and genetically modified organisms (22 percent) ranked high among the reasons cited for buying organic products.

Awareness of the USDA Organic seal has also grown, with more consumers more likely to look for the seal when shopping for organic products. Moreover, over four in ten parents (42 percent) say their trust in organic products has increased, versus 32 percent who indicated this point of view a year ago. In fact, younger, new-to-organic parents are significantly more likely to report improved levels of trust in organic products.”

It is great to see the industry growing and more people becoming aware of the importance of organics.

The Organic Trade Association (OTA), which is the membership-based business association for the organic industry in North America.  The OTA represents over 6,500 organic businesses across 49 states and has become the leading voice for organic trade in the United States.  For more news, articles and insight into the organics industry, visit the Organic Trade Association website HERE.

Companies to Watch

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Sleep Retailers’ BEDROOM Magazine has released an issue of 2013 Companies to Watch, and OMI made the cut! A list of 20 companies in the industry was released after Las Vegas Market, where we introduced our new GOLS certification and enlarged showroom. The article is available to view online HERE.

OMI / California-based Organic Mattresses, Inc (OMI)’s impressive large-scale Organic Mattress Eco-Factory™ further substantiates its commitment to maintaining a smoke-free, fragrance-free, and cruelty-free environment. As the first US mattress manufacturer to receive GOLS certification on a mattress, OMI solidified its position as a luxury mattress manufacturer with an entire line of certified-organic latex and innerspring mattresses and sleep accessories. Visit www.omimattress.com or call 800.951.9196.”

OMI Featured in Furniture World Magazine

Furniture World, a well known magazine in the bedding industry. Has published an article about OMI and our new showroom in Vegas for this Winter’s Market.

Check out the full article, HERE!

It’s Time for the Winter Las Vegas Market

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Everyone gets excited to attend Vegas with the hopes of winning big, and OMI is no different.  As we gather in Las Vegas at the World Market Center, we will be presenting a HUGE industry announcement as well as introducing new products.  (If you can’t visit us in Las Vegas stay tuned on the OMI blog for more information.)

Mark your calendar and book your flight to come and check out OMI’s brand new showroom, January 28th – February 1st, at Showroom C-1507.

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Call the OMI sales office at 1-800-951-9196 to schedule an appointment at Market and for more information on new products and announcements.

Visit our website HERE.

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