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Category Archives: Organic Statistics

OTA’s Latest Study Shows that More Parents are Choosing Organics for their Kids

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Here is a great article from the Organic Trade Association (OTA):

WASHINGTON (June 16, 2014) — Lawmakers on Capitol Hill may be fighting over the standards of the lunches being served to American children in schools, but in households across the nation, parents are in growing agreement that organic food is the most healthy choice for the meals they are in charge of, shows a new study by the Organic Trade Association (OTA).

OTA’s U.S. Families’ Organic Attitudes & Beliefs 2014 Tracking Study, a survey of more than 1,200 households in the United States with at least one child under 18, found that eight out of ten American families have bought organic products one or more times in the past two years. In nearly half of those families, concern about their children’s health is a driving force behind that decision.

My children influence my purchase of organic food, because I want them to be as healthy as they can be,” commented one of the parents who participated in the survey. “I am responsible for providing my children with all their food since they cannot buy it. I choose healthy and organic foods and they enjoy whatever I give to them. Win-win!” said another parent.

Ninety percent of parents report that they choose organic food products for their children at least “sometimes,” with almost a quarter of those parents saying they always buy organic.

Moms and dads purchasing baby food are even more committed to organic; more than a third of those parents say they always choose organic for their infant or toddler. Meanwhile, 74 percent of daycares throughout the country now offer organic options for the children they serve.

Choosing organic foods is increasingly a large part of how families are trying to take better care of themselves and the planet,” said Laura Batcha, CEO and Executive Director of OTA. “The proportion of families who say they never buy organic food has been on a steady decline for the past five years, and those who are choosing organic are buying more.”

OTA partnered with KIWI Magazine on the study, which was conducted in late February and early March.

The proportion of parents who reported that they never buy any organic products fell to 19 percent, a significant decline from just five years ago when almost 30 percent of households surveyed said that organic was never a choice.

The findings are in line with the OTA’s annual industry survey released earlier this year which showed that organic sales in the United States in 2013 jumped to $35.1 billion, a new record. OTA expects the upward trend to continue, pegging organic sales during 2014 to increase by 12 percent or more.

OTA’s consumer survey takes an in-depth look at the buying patterns of American households, who buys organic products, what products are being bought, the reasons behind those decisions, and the purchase patterns of the organic consumer.

It is great to see the organic industry growing and more people learning about the benefits of incorporating organics into their lives. If you have not already, I suggest checking out the Organic Trade Association (OTA) website HERE as they have great articles, news and insight into the organics industry.

For more information on the great Certified-Organic Products offered by OMI click HERE.

Textile Truths: A Parent’s Guide

We are an organic company, so using organic products is a no-brainer for us.  But we have to remember that not everyone has the same immersion into the world of organics, and new parents need to know when it is essential to choose organic products.

This great info-graphic,  put together by our friends at Harmony Art, is a great visual aid for new parents, and puts the “how” and “why” of buying organic for your baby into an easy-to-digest graphic that takes away the guessing game:

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To read about how this piece came together, be sure to check out Harmony Art’s blog.

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In case you are wondering:  OMI’s innerspring crib mattresses are GOTS certified, and our latex crib mattresses are GOLS (Global Organic Latex Standard) certified.

Go ahead and share this graphic (download the pdf here) and help spread the word.

OTA Reports 8 in 10 U.S. Parents Purchase Organic Products

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Check out this article from the Organic Trade Association:

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“U.S. families are increasingly embracing organic products in a wide range of categories, with 81 percent now reporting they purchase organic at least sometimes. This finding is one of many contained in the Organic Trade Association’s (OTA’s) newly released 2013 U.S. Families’ Organic Attitudes and Beliefs Study, conducted Jan. 18-24, 2013.

“More and more parents choose organic foods primarily because of their desire to provide healthful options for their children,” said Christine Bushway, OTA’s CEO and Executive Director.

Not only are more consumers choosing organic products at least sometimes, but the majority of those buying organic foods are purchasing more items than a year earlier. New entrants to buying organic now represent 41 percent of all families – demonstrating interest in the benefits of organic food and farming is on the rise. Produce continues to be the leading category of organic purchases, with 97 percent of organic buyers saying they had purchased organic fruits or vegetables in the past six months. Breads and grains, dairy and packaged foods were also frequently cited (all scoring above 85 percent) among those who purchase organic. Families choosing organic foods are increasingly important to retailers of all types, with organic buyers reporting spending more per shopping trip, and shopping more frequently than those who never purchase organic food.

Consistent with findings from previous studies, nearly half (48 percent) of those who purchase organic foods said they do so because they are “healthier for me and my children.” Additionally, parents’ desire to avoid toxic and persistent pesticides and fertilizers (30 percent), antibiotics and growth hormones (29 percent), and genetically modified organisms (22 percent) ranked high among the reasons cited for buying organic products.

Awareness of the USDA Organic seal has also grown, with more consumers more likely to look for the seal when shopping for organic products. Moreover, over four in ten parents (42 percent) say their trust in organic products has increased, versus 32 percent who indicated this point of view a year ago. In fact, younger, new-to-organic parents are significantly more likely to report improved levels of trust in organic products.”

It is great to see the industry growing and more people becoming aware of the importance of organics.

The Organic Trade Association (OTA), which is the membership-based business association for the organic industry in North America.  The OTA represents over 6,500 organic businesses across 49 states and has become the leading voice for organic trade in the United States.  For more news, articles and insight into the organics industry, visit the Organic Trade Association website HERE.

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