If you work in an office, have a busy schedule and drink coffee everyday… then there is a good chance that you used a share of the 9 billion Keurig K-Cups that were sold last year! And who could blame you? In our fast-paced society, it’s hard to resist the opportunity to have hundreds of beverages available at the touch of a button (and without all the hassle of cleaning out yesterday’s pot of coffee).
A few weeks ago I came across an article on The Atlantic website that confirmed the fear that had slowly begun to creep in as I brewed my coffee every morning: eventually these K-Cups are going to take over! I had already noticed the waste building up in our office, but James Hablin’s article, A Brewing Problem, really opened my eyes to just how big this issue is becoming. If we were to line up all of the K-Cups that were sold in the past year alone, they would circle the earth at least 10.5 times! Not only that, but the K-Cups are made using a type of plastic that is not recyclable in the US…which means that the only home for those 9 billion K-Cups is the landfill.
This knowledge is worsened by the fact that several competitors have successfully designed a recyclable or biodegradable version of the K-Cup…and instead of embracing it, Keurig has trumped the competition by launching a second-generation machine that only works with Keurig-brand cups. Last year, Keurig promised to come up with a fully-recyclable version of its K-Cup by 2020. However, that promise was not enough to stop Egg Studios from producing a theater-quality horror movie about the impending “K-Cup Apocalypse.” While it may be a little far-fetched, this video has certainly gotten people thinking and has lead to the #KillTheKCup movement on Twitter.
By the end of this article, you may find yourself considering giving up coffee entirely (I know I was), but wait — there’s still hope! Somewhere in the course of the past few weeks, a lovely little box (like the one below) showed up in our kitchen. Turns out, there is a way to recycle these things after all! Click here for more information about Keurig’s Grounds to Grow On program.
There may still be room for improvement, but I can honestly say that my Keurig-brewed coffee takes a little sweeter now that I know that the K-Cup can be converted into something useful!