Furniture World, a well known magazine in the bedding industry. Has published an article about OMI and our new showroom in Vegas for this Winter’s Market.
Check out the full article, HERE!
Check out the full article, HERE!
It’s officially winter, and with the winter months come those warm blankets. But wouldn’t it be nice to not have to pull out those extras just because it’s a bit chillier? I recently spoke with a customer who was looking for a good solution for her and her husband. The problem is that her husband gets really hot during the night, and she always gets cold. They can never agree on a thermostat setting, much less the number of blankets that should go on the bed.
The OMI Eco-Wool™ Comforter is the perfect solution for this couple. One of the most appealing qualities of wool is that it naturally regulates body temperature. With its ability to retain air, it’s a great insulator, and its wicking properties keep your body from getting hot and sweaty while you sleep. Basically, it will keep you cool during the summer months, and nice and warm during the winter. Wool is warm yet breathable, which prevents overheating and the accumulation of moisture, mildew, and mold. We designed it with a special quilting pattern to eliminate clumping and hollow spots.
As with most organic products, there are some special considerations to take note of, since you can’t just toss our comforter in the washing machine. It should not be wet washed or dry cleaned. We recommend spot cleaning with a live enzyme cleaner, (a great option is available from our sister company, Lifekind (available HERE) and periodically airing it out in the sunlight to maintain freshness. Sunlight is a natural rejuvinator for wool. It will actually spring the wool fibers back to life and help maintain its loft.
To find a retailer near you to order a cozy OMI comforter click HERE.
In the children’s story the Princess and the Pea, a Prince tests his potential wife, the Princess, by having her sleep on a bed of 20 mattresses stacked on top of each other with a pea under them. Throughout the night the Princess cannot get comfortable on the tall stack of mattresses and wakes with pain. In the story this indicated that the Princess was truly royal with her sensitivity. But in real life waking up with pain doesn’t mean you’re royal, it means that you’re not getting a restful night sleep.
In an article from The New York Times Style Magazine, Joan Juliet Buck goes on a quest to find the perfect mattress to give you that restful night’s sleep.
For the story of her search and her rave review of OMI, check out the article Deep Sleep.
Although we know how important it is to reduce your chemical exposure during sleep (since you spend 1/3 of your life in bed), most of the country doesn’t understand the risks associated with sleeping on a traditional mattress.
As is the case with most specialty products, there is a fairly limited customer base of people who are aware of, and ready to purchase, an organic mattress. This means that there are companies out there that will say anything in order to take a mattress sale from their competitors.
Since we opened our doors, we have been fighting an uphill battle against greenwashing. Other mattress companies have thrown in a handful of eco-friendly ingredients and called their products “natural,” trying to charge a premium for something that isn’t much better than mainstream.
Now that the country is becoming more aware of the greenwashing epidemic, we have seen mattress companies telling flat-out lies and mistruths, with the hope of seducing a customer with promises they can’t back up.
One fallacy that you will see promoted is that wool alone can’t be used to pass flammability tests. This argument is often used in a company’s justification for using chemical fire retardants because it is “the only option.”
I am here today to tell you “yes.” Yes, wool can be used as the sole fire retardant for a mattress to meet federal flammability requirements. And that, in fact, we have been using wool (without any chemical treatments) as our only fire retardant for years.
The purpose of a flammability test on a mattress is to make sure that the mattress doesn’t flame up in the event of a domestic fire. We don’t claim to make fireproof mattresses (I can’t even imagine the kinds of chemicals that would go in to that!) We make mattresses that won’t turn into a six-foot fireball if your house catches fire.
Our competitors have shown photos of a piece of wool yarn that is set to fire, and predictably, the fire travels up and burns the piece of wool yarn.
Well, of course it is going to burn. It is a natural material that has been shaped into a “wick” and a flame has been set to it.
Of course, you don’t have to just take my word for it. The video below is an actual open-flame flammability test of one of our mattresses, which shows just how well our chemical-free design works.
The only raw materials used to make this mattress (or any of our mattresses) are organic cotton, wool, and 100%-natural rubber. The mattress is sitting on a wood-slat foundation. Both pieces are built in our GOTS-certified factory and are GREENGUARD® certified. There are no added chemicals, no silica barrier, or any other methods employed to assist in the flame test.
So there you have it: It is possible to pass the open-flame mattress flammability test without chemicals. And we do it every day.
It has come to our attention that one of our competitors, Essentia, is using our trademarked name, OrganicPedic®, in their advertising and claim that they are the new “Organic Pedic memory foam”.
OMI does not, and will NEVER make memory foam mattresses. This Canadian company is attempting to profit off of our good name and does not respect our American trademark. The company’s infringement brings into question the lengths it will go to sell a mattress.
The true spirit of the holidays has become apparent in the last few weeks as the Secret Santa movement has gained steam. The Secret Santa movement involves people visiting national retailers and paying off the balances of strangers’ layaway accounts for items such as toys and clothes.
It seems to have started a few weeks ago in Michigan, when an anonymous donor showed up at a Kmart in Grand Rapids and spent $500 to pay off three accounts. After media coverage of that donation, a man showed up the next day to pay $2,000. The story soon went viral, spreading through Twitter, YouTube, blogs and local media coverage. From there it has spread across the nation…
So-called Secret Santas have shown up mostly at Kmarts in Michigan, Ohio, Florida and Colorado. Some have done their good deeds at Walmart, including one man who paid $8,880 to assure 23 families in Avon, Ohio could get their gifts. Another Secret Santa was a woman from Indianapolis in her mid-40’s who paid the layaway orders for as many as 50 people. Before she left the store she handed out $50 bills and paid for two carts full of toys for a woman in line at the cash register. Not all acts have been so large, but people have been paying what they can towards others’ layaway accounts in an effort to make a difference.
To some $40 may not seem like a lot, but to others it can be the difference in making the holidays bright! It is these acts that bring a sense of community in the world.
Here’s a video to show how the the trend of giving is taking off…
So let the holiday spirit fill you.
This year’s Environmental Media Association Awards ceremony was a huge success! Not only did it feature more A-list celebrities than past year’s, but it also brought more media attention. The goal of the organization is to use the power of celebrity to get the word out about eco, green, and environmental practices, and this year they did just that! With a green carpet packed with celebrities and environmental gurus, the attendance brought more news and media outlet coverage.
The award ceremony was followed by an organic dinner prepared by award-winning chefs and a silent auction. OMI donated a Terra mattress for the auction which also included other enviromental and eco-concious items, with all proceeds going to various charities.
Justin Timberlake - EMA Futures Award
Marc Nathanson – EMA Board of Directors Ongoing Commitment Award
Southern California Edison – EMA Corporate Responsibility Award
PGA Green – EMA Green Production Award
Yogi Bear – Feature Film
Revenge of the Electric Car – Documentary
CSI: Crime Scene Investigation – “Fracked” – Television Episodic Drama
Futurama – “The Futurama Holiday Spectacular” – Television Episodic Comedy
Real Time With Bill Maher – Episode 188 & HGTV Green Home 2011 - Reality Television
Bubble Guppies – Children’s Television
Take a look at the Highlight Video as well as pictures from the Awards below.
Healthy Child Healthy World is a movement to empower parents to protect their children from harmful chemicals. More and more evidence is found connecting everyday environmental contaminants to asthma, learning disabilities, obesity, cancer and more. The organization was founded in 1991, by James and Nancy Chuda after their daughter Colette died from Wilm’s tumor, a rare non-hereditary cancer. Read about their touching story HERE.
OMI has joined forces with this wonderful organization to help children sleep safe and honor moms who, through love and perseverance, help to create a healthy future for our children.
Mom on a Mission is a program that honors parents working within their communities to create healthier and happier environments for children and families. On October 28th Healthy Child Healthy World announced their 2011 Mom on a Mission winner, Tamara Rubin, at Stella McCarthy Kids boutique in New York City. Tamara Rubin is the founder of the Lead Safe America Foundation that raises awareness to the hazards of lead based paints in and around the homes. Watch the video below to learn more about Tamara’s selfless mission.
Over 125 people attended the private event earning more than $500 from the raffle alone! OMI donated a 100%-natural rubber Youth Bed for the raffle. Alexandra Zissu was the winner of the Twin size mattress made with a single core USDA certified organic natural rubber latex sap, covered with our signature OrganicPedic knit quilting. We were excited to be able to give Alexandra’s children a healthy and chemical free bed to enjoy many peaceful nights of dreams in!
Justin Timberlake can now add eco-warrior to his already impressive résumé, as he will collect the Futures Award at the Environmental Media Association’s (EMA) Gala next weekend.
Celebrating future environmental leaders in the entertainment industry, the Futures Award will be given to Timberlake for using his celebrity to promote environmental issues, his attempts to create a carbon neutral footprint while on tour, and the eco-friendly Mirimichi golf course he built in his hometown of Millington, Tennessee.
Previous winners of the prize include the actors Edward Norton and Rosario Dawson.
EMA President Debbie Levin said that Timberlake and fellow honoree the Producers Guild of America “demonstrate taking a green lifestyle to the next level.”
Past EMA Awards Gala:
OMI’s Terra mattress will be featured as a hot new product during the Gala event at Warner Bros. Studios and will be part of EMA’s Silent Auction.
EMA mobilizes the entertainment industry in educating people about environmental issues, which in turn inspires them to take action. The annual EMA Awards honor film and television personalities, productions, musicians and musical tours that convey environmental messages in the most creative and influential ways. The work that EMA has done for almost 20 years has helped inspire millions of people to reduce air pollution, ensure clean water for drinking and recreation, protect endangered species, preserve open spaces, minimize waste, promote a safe food supply (go organic!) and live more environmentally sustainable lives.
The feature films The Other Guys, Rio and Yogi Bear; documentaries Carbon Nation, African Cats, Revenge of the Electric Car and Saving Pelican 895; TV dramas Body of Proof, CSI and The Good Wife; and comedies Futurama, Hot in Cleveland and Nurse Jackie will be showcased at the event as projects that have carried a positive, environmentally friendly message in the past season.
Our friend Erin Shrode from Teens Turning Green is one of the brilliant young minds behind Project Green Challenge, a powerful, diverse, and far-reaching movement inspiring young people to take action and protect our planet.
Here is a excerpt from their website about the movement:
This October, Teens Turning Green is energizing high school and college students across the country to participate in Project Green Challenge, a 30-day green lifestyle initiative. The Challenge will raise awareness about conscious living, informed consumption and the collective impact of each of our actions.
With the guidance of eco experts, industry leaders and the PGC Guide to Living Green, participants will discover how fun, easy and effective eco living can be.
How it Works
Throughout October a daily green challenge will be outlined on ProjectGreenChallenge.com and in an email delivered to each participant who has signed up . Each challenge will be supported with resources, tips, facts and a green glossary.
Over the course of the 30-day Challenge, participants will share their responses to challenge tasks on ProjectGreenChallenge.com utilizing Facebook, Twitter and YouTube.
Get Your Green Diploma
Contestants who complete the 30-day Challenge can apply for the Challenge Finals. Ten finalists will be selected to participate in Green University, a two-day eco summit held in California this December. Students will be flown to San Francisco where they will learn from esteemed eco leaders, present experiences from the 30-day Challenge, and work together to create unique platforms for social action.This new slate of projects will be implemented by Teens Turning Green and youth nationwide in 2012.
A panel of judges will name one finalist as the Project Green Challenge Champion. The winner will receive a one-of-a-kind prize package and the opportunity to work with Teens Turning Green and its partners in the coming year.
Join the Challenge!
Be apart of a world changing initiative – sign up today!
And be sure to get your friends and school involved in Project Green Challenge. Two students from participating schools will be invited to participate as Project Green Challenge Campus Reps and to lead the effort on their school campuses. Click here if you want to see what the job entails and to sign up.
Take the challenge today and help your generation protect our planet!