USA Today’s most recent article offers eye-catching information based on the Nielsen’s Global Health and Wellness survey, offering insight into younger consumers preference for healthier food. Whether the subject is organic, natural or GMO-labeled they are more concerned and aware about what they are putting into their bodies than previous generations were.
“The most health-centric are Generation Z — consumers under age 20 — with 41% saying they would willingly pay a premium for ‘healthier’ products. That compares with 32% of Millennials (ages 21 to 34) and about 21% of Baby Boomers (about 50 to mid-60s).”
Although the article states that 63% of consumers are skeptical about food health claims, younger generations are not as jaded and are more accepting of new information regarding what we put in our bodies. Hopefully this is a trend we will begin to see more of as education and knowledge become more readily available.
A poll by The Hartman Group shows that a shift has taken place in how people think about wellness. In 2000, people were more reactive to their health, doing what was necessary to maintain their health or respond to a health issue.
By 2013, people had shifted from being reactive to their health and wellness to being proactive. They ate healthier in general, rather than going on a “diet” when they felt it necessary. Exercise became part of the regular routine rather than a New Year’s resolution. There was a 10% increase in people who reported being proactive about their health.
Overall, people are feeling more balanced and satisfied in creating a healthy lifestyle for themselves. Rather than reacting to arising health issues, people are beginning to take preventative measures by being healthy in their everyday lives. This is a shift that will hopefully continue over the years to come.
Where are you in the journey to better health? Are you just now finding the path, or is your route well established? With more and more people choosing organic, eating healthier food and striving for healthier lifestyles, the options to help us get there are expanding. We’ve come a long way since 1867, when synthetic baby food was first invented. Food products have been created to make our lives easier. The growth of fast food restaurants, convenient food products and frozen food items have changed the way America consumes meals.
How have discoveries in medicine and health affected our diet?
Take a journey down the Road To Wellness, a look at 200 years of inventions and discovery relating to our health and wellness by The Hartman Group.