In today’s world of economic struggles, more and more people are seeking organic products. This is proven by a recent study performed by The Organic Trade Association (OTA).
OTA is a membership-based business association for organic agriculture and products in North America, representing over 6,500 organic businesses across 49 states. They send out newsletters with industry information, announcements and great tips. Check out their site here for more information or to sign up for their informative newsletters.
The study polled 1,300 U.S. families about their attitudes and behaviors relating to organic food. According to the study, 78 percent of U.S. families are choosing organic foods. The study also indicated that four out of 10 families are buying more organic products than they were a year ago. The main motivator for the drastic increase in organic demand was revealed simply by 48 percent of parents: “Organics are healthier for me and my children.”
The full study is available for purchase by visiting OTA’s bookstore.
This motivation is also reaching more into the media, informing more of the general public about ways to be more organic and the important reasons why. It is even reaching into the entertainment business through celebrity organizations like the Environmental Media Association. A great example of this is Eva Longoria, who chooses organic options.
Here is a clip of the actress stressing the importance of buying organic: