Young consumers want healthier food!

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USA Today’s most recent article offers eye-catching information based on the Nielsen’s Global Health and Wellness survey, offering insight into younger consumers preference for healthier food. Whether the subject is organic, natural or GMO-labeled they are more concerned and aware about what they are putting into their bodies than previous generations were.

“The most health-centric are Generation Z — consumers under age 20 — with 41% saying they would willingly pay a premium for ‘healthier’ products. That compares with 32% of Millennials (ages 21 to 34) and about 21% of Baby Boomers (about 50 to mid-60s).”

Although the article states that 63% of consumers are skeptical about food health claims, younger generations are not as jaded and are more accepting of new information regarding what we put in our bodies. Hopefully this is a trend we will begin to see more of as education and knowledge become more readily available.

Read more from USA Today here: http://www.usatoday.com/story/money/2015/01/19/healthy-food-nielsen-global-health–wellness-study/22000167/

One thought on “Young consumers want healthier food!

  1. Good! Maybe they can help push pure, untainted whole foods through to the mainstream, as they grow up and (re)build this world. More and more evidence of chemicals causing health problems is surfacing.

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